6 Pro Tips To Successfully Outsource Your Content Marketing

The truth is creating content is time-consuming. Even if you’re a fast writer or you’ve got someone on your team who churns out quality content like a robot, it will still take some time. If you’re not willing to spend all your energy creating content, then how about you leave it to the experts?

Outsourcing is a great solution to help get your content marketing strategy moving along. Of course, the downside is outsourcing can get quite costly. But if it’s an investment you’re willing to make, here are some tips to help you outsource successfully.

1. Choose the right freelancer

There are plenty of freelancing platforms you can use to look for the best writers. The general consensus is that when it comes to freelancing, you get what you pay for. So, if you pay peanuts, you’re most probably going to receive work that won’t ever meet your standards.

2. Provide clear instructions

If you provide vague instructions, you’re going to get a piece of work that’s also going to look vaguely like what you were expecting. Setting the right instructions will help your freelancer submit jobs that will meet your expectations.

3. Treat your freelancers with respect

Just because you’re paying someone to help you out, doesn’t mean you can treat them like slaves. This means paying them fair rates and setting appropriate deadlines for various projects.

4. Have an editorial calendar

An editorial calendar will you help you manage and streamline your content marketing activities. Without it, you’ll be all over the place. You wouldn’t know which content types to assign to which freelancers, and you’ll find it hard to keep track of content that’s already been published and what hasn’t been yet.

5. Provide timely feedback

Freelancers thrive on feedback. Just make sure, however, that you provide constructive criticism. You don’t want to go all in and destroy a freelancer’s morale. It’s not going to help either of you. Helping your talented freelancers to improve and create content that fits your requirements will help your business in the long run.

6. Build long-term relationships

When you find good freelancers, make it a point to build long-term working relationships with them. They’ll be more loyal to your brand, and they’ll be more motivated to continue creating high-quality content.






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How To Generate Tons Of Content Ideas Using 3 Simple Techniques

Content generation may seem simple enough when you’re just in the beginning stages of your content marketing strategy. However, what happens when you start running out of ideas? What are you going to do then?

When that time comes, you can use these 3 simple techniques to generate tons of content ideas quickly.

1. What are your competitors doing?

Keeping tabs on your competitors is important. You’ll know what their latest products are, you can identify any upcoming threats to your business, and you’ll know probably know the latest news in your industry.

Find out what they’re doing and why their customers like doing business with them. Browse their website, their blogs, their social media accounts, their forums, etc. See if you can put your own spin on things and then create new content out of that information.

2. Make bold predictions

You can check the latest trends in your industry, and try to foresee the future based on this trend. Your bold and interesting opinions will be the talk of the town, especially if you get it right! When you’ve established your brand as a thought leader in your niche, then it’s okay to make even more bold predictions (a.k.a. educated guesses) about the future.

Questions like where your industry is headed, any upcoming trends you think is going to happen, what’s going to get left behind, and so much more. Of course, you can’t exactly see the future, but if your predictions come true, then you’ll only be cementing your status as an industry leader.

3. What are people asking? 

There are plenty of question and answer sites on the Internet. The top one right now is Quora, but Yahoo! Answers still remain popular to this day. There are also plenty of forums you can browse and industry-specific pages and groups on Facebook and other social media channels. If you keep your ear to the ground, you’ll find plenty of questions (and answers) you can use to build your content on. 

You don’t even have to look very far to know what people are talking about. You can go over your blog’s comments and check if anyone’s shared some interesting tidbits. You can even ask people on your mailing list to tell you what kind of content they want to read on your website! Many people will be happy to share if you ask nicely.




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