3 Essential Components Of A Successful Content Marketing Strategy

Your content marketing strategy needs to be well thought out in order to generate real online income. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy for your paid URL shorteners. 

By creating a niche audience to market to, you can generate more clicks to your content and your paid links without irritating your audience. 

Setting the right kind of goals

There are smart goals. And there are non-smart goals. Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria. What does that mean? Well, for your goal to fit this criteria, it should meet the following: 

• Your goal should be Specific / Significant
• Your goal should be Measurable / Meaningful
• Your goal should be Achievable / Acceptable
• Your goal should be Realistic / Rewarding
• Your goal should be Time-based / Tangible

Having a SMART goal in place will help you achieve success much faster. You’re basically eliminating the fluff and focusing on what can help you accomplish your goals. You’d probably need to do some trial and error to find out what works best for your business, but you’d still be closer to your goals than if you decided to just ‘wing it.’

Building an audience persona

Not knowing who to create content for has caused many content marketing strategies to fail. Quality will always do better than quantity anytime. And one of the best ways to guarantee quality is knowing who your audience is. Armed with this information, you can share or create the kind of content that will appeal the most to them. 

It will be easier to present yourself as an authority because you identify so well with your audience’s needs and their pain points. Fail to create an audience persona though, and you could be wasting all your hard work for nothing. 

Creating valuable and shareable content

Of course, the last ingredient to a successful content marketing strategy is the content itself. When you create content that strikes a chord with your audience, then it will be so easy to persuade them to follow your call to action. 

Your audience will see you as an authority, hence, it will be easier to convince them to join your mailing list. They’ll be more likely to listen to your recommendations, and you can easily monetize your content by inserting your own products or other brands’ products you’re affiliated with! 

6 Key Steps To Creating A Successful Content Marketing Strategy

Don’t be intimidated if you’re new to the world of content marketing. There are tons of resources you can look up online to help make sure you’re on the path to success.

To help you get started, we’ve written this article to give you an idea of the 6 key steps you need to undertake to create a successful content marketing strategy.

1.  Set your goals

Having the right goals can mean the difference between success and failure. Identify what you hope to achieve. Look under the hood and see if it’s a feasible goal.

A solid plan of action should then accompany your goals. Break it down into milestones to make it easier to achieve. You’ll get extra motivation everytime you cross something off your list.

2.  Know your audience

Knowing your audience can’t ever be underestimated. It’s one of the backbones of a successful content marketing strategy. Without it, you could be very well shooting in the dark. If you want to make the most of your content marketing, then know who your content is for first.

3.  Identify your content platforms

There are a lot of platforms you can choose to publish your content on. Of course, having your own website should be at the top of your list. A solid social media presence is also very important. Find out what other platforms are preferred by your audience. 

4.  Decide on content types

Once you know where your audience hangs out, then it’s time to decide on the types of content you should be publishing. In addition to blog posts and articles, you can repurpose your content into many other formats like videos, infographics, podcasts, etc.

5.  Create content

Now here comes the hard part. Creating content is going to take time whether you do it yourself or not. If you’re building your business all by yourself, expect to spend a significant amount of time in front of your computer. If you don’t want to do that, then you should consider outsourcing. It’s probably going to be pricey, but you do get your free time back.

6.  Promote and market

Your content is not going to get discovered on its own. You’ll need to go out there and promote your content! You can make it easy for your audience by adding social media sharing buttons on your site. Then you can straight up ask them to share it with their own networks!

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4 Reasons You Should Explore A Persona-Based Content Marketing Plan

There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view.

Before you go out to find viral content, understand what your audience wants.  This will save you time and energy and help you get the most ROI from your efforts.


1.  You’ll understand their needs

Creating buyer personas isn’t necessarily simple. You don’t just put a name on your target audience and call it a day. Instead, you’ll be writing down the details of what makes this persona a great representative of your audience.

You’ll note down their job title, their personal demographics, their goals and challenges, their values and fears, and so much more. When you have all these details down, then you can easily understand their needs. And you’ll be able to craft content that will fulfill these needs.


2.  You’ll know where they are in the customer journey

Having a sales funnel in place is important for brands of all sizes. Knowing which stage your ideal customer is currently in will help you customize content based on where they are in the funnel.

Are they still in the Awareness or Consideration stage? Or are they about to make a Decision? Create content based on these stages and lead your persona down your funnel.


3.  You can build a better marketing plan

Without knowing your audience’s specifics, it would be near to impossible to develop a marketing plan that caters to your audience. A great marketing plan will allow you to conquer your audience, but you need to know who your audience is so you can successfully carry out this plan.

It’s kind of difficult when you think about it. But the point is you can always adjust your plan as you go along. Sooner or later, you’ll know your audience, and you’ll be able to make the perfect marketing plan to draw them into your business!



4.  You’ll get better and more qualified leads

When you’re targeting the right kind of people, then it follows that you’ll also be getting better and more qualified leads and of course clicks. Your content is made specifically for them. They are able to relate to your content because it provides a solution to their problems.

Therefore, you’ll have people signing up to be your customer or your client, simply because you were able to address their needs. All thanks to your persona-based content marketing plan!


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5 Ways Content Marketing Can Benefit Your Brand

Content marketing is not just a fad. It’s a solid marketing strategy that has brought success to brands and businesses of all sizes. When you do content marketing correctly, you can expect to benefit for a long, long time. So, here are the top 5 ways content marketing can help your brand.

1.  Valuable content brings hordes of traffic to your site

Who doesn’t want traffic? No webmaster in their right minds would say they don’t want traffic. The truth is we build websites and establish a presence on the Internet because we want people to know more about us.

The good news is with content marketing, you can bring a ton of people over to your site without paying exorbitant amounts of money for advertisements!

2.  You’re building your brand identity

When people see your brand on many valuable posts and articles, you’re essentially letting the world know what your brand is all about. You’re establishing an identity online.

When people go looking for information that falls right up your alley, then chances are people will be able to better recall your brand over your competitors!

3.  You’ll gain your audience’s trust

It takes a lot of work to gain people’s trust. And it’s essentially what content marketing is – it’s a lot of work. But once you’ve successfully established yourself as an authority and your brand starts sticking in people’s minds, then it will be easier to gain their trust. You’ll find that when you’ve captured people’s trust, getting them to follow your calls to action becomes much easier.

4.  Get higher conversion rates

The most successful content marketing campaigns have excellent conversion rates. This means they’ve successfully positioned themselves as authorities in their industry, and they’ve created content that resonates with their audience. Factor in great web design, and you’ve got a recipe for success!

5.  It’s great for your site’s SEO

There are plenty of SEO benefits to content marketing. When you consistently publish valuable content, you’ll be able to eventually rank for more keywords on search engines.

You’ll have a highly engaged audience on your site, meaning they’re not going to bounce right after they land on your page. You’ll have many people linking to your content (search engines love this!) which will help boost your rankings on search pages.

Flipping Content For Instant Cash. Learn How To Turn Tired Old Content Or Someone Else's Content Into Instant Paypal Cash Everyday Of The Week. Simple copy and paste method of creating online income when you share other people's content. You can also monetize your own content using these free Paid URL Shorteners. If you are a marketer, these websites can provided targeted website traffic for a very reasonable price. Check these out and see how your business can benefit from these free services.